It all began with Minoo’s visits to her relatives living in Karachi. During these trips, she would bring back designer Pakistani clothing as gifts for her loved ones in Dhaka. These thoughtful gestures soon sparked something more- people admired the quality, uniqueness, and charm of the outfits she brought. They began requesting more pieces, expressing deep interest in brands and styles that were not easily accessible in Bangladesh at the time. Realizing how much people appreciated these designer pieces and how admired top Pakistani brands were, Minoo saw an opportunity to share this fashion with a wider audience.